What I want, when I want it, where I want it!" is finally becoming a reality in the media industry and is already undermining the conventional 30-sec spot market. The television cable and broadcast markets have been experiencing a significant decrease in revenues from 30 seconds spots due to the penetration of ad-skip technologies. The budgets spent on alternative mediums are increasing rapidly and Internet advertising will reach almost 20 Billion Dollars in 2007.

Video consumption through the Internet is a growing phenomenon as 250 Million videos are downloaded everyday in the US. According to an eMarketer report, advertisers will spend 1.5 Billion Dollars on rich media advertising by 2009. The growing popularity of targeted distribution channels holds new possibilities for marketers to identify and reach specific segments of viewers with relevant advertisement and hence make their message more effective.

The new opportunity of targeting specific segments of customers has not reached even a fraction of its potential: high production costs of video spots for each small segment, and the disturbance caused to the viewers from watching pre-rollers is challenging the on-line advertisement industry to find new effective methods of measurable, low cost, targeted advertisement that can not be skipped over and don't intrude the viewer.

To find out how Seambi has dealt with these challenges contact us or go to How We Do It.

Further Articles :
1. The decrease in 30 sec spots
2. Personalization